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广告界最大的那件事,马上就开始了-中国广告

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广告界最大的那件事,马上就开始了来源:中国广告|作者:|时间:2015-06-20 CANNESLIONS2015 21-27June ABOUTTHE62NDINTERNATIONALFESTIVALOFCREATIVITY Foundedin1954,CannesLions,alsoknownastheInternationalFestivalofCreat

广告界最大的那件事,马上就开始了来源:中国广告|作者:|时间:2015-06-20

CANNESLIONS2015

21-27June

ABOUTTHE62NDINTERNATIONALFESTIVALOFCREATIVITY

Foundedin1954,CannesLions,alsoknownastheInternationalFestivalofCreativity,isthehomeofgreatideas.

成立于1954年,戛纳狮子,又被称为戛纳国际创意节,创意的圣地。

Theannualseven-dayFestivalincludesapackedprogrammeofworkshops,exhibitions,screenings,masterclassesandinspiringseminarsdeliveredbymulti-disciplinaryindustryluminaries,thought-leadersandcelebritiesdrawnfromallbranchesofthearts.

每年七天的创意节包括一系列的研讨会,展览,展映,大师班和鼓舞人心的多学科研讨会,由来自各行业的业界名人、思想领袖和名人主讲和发表。

Over13,500delegatesfromaround90countriesattend,makingCannesLionstheonlytrulyglobalmeetingplaceforadvertisingandcommunicationsprofessionals.Thinkers,trailblazers,disruptors,storytellers,dreamersandmakersfromaroundtheworldcometoCannesLionstoconnect,shareanddiscover.

来自全球90多个国家超过13500名人员参加,使戛纳创意节成为名副其实的国际唯一的广告及传播行业的盛会。思想者、开拓者、挑战者、讲故事的人、梦想家和实干家,从世界各地来到戛纳狮子,交流、分享和发现。

Receivingmorethan40,000entriesacrossCannesLions,LionsHealthandLionsInnovation,theLionistheindustry’smostprestigious,covetedcreativeaccolade.CannesLionshasattractedmorethan37,400submissionsacross17categories.AttheFestival,entriesarejudgedbyover300authoritative,respectedcreativeleadersviaarigorousandimpartialprocessbeforewinnersareshowcasedandawarded.

戛纳狮子收到超过40000项作品在,健康、创新,“狮子奖”是业界最负盛名的奖项,令人垂涎的创意。戛纳狮子吸引了超过37400份意见书,分布在17个类别。在活动期间,作品将被超过300位的权威,尊重创意的评委通过严格和公正的评审过程,然后展示给获奖者并授奖。

ThroughouttheFestivalallentriesareondisplay,withtheshortlistedworkshowcasedinexhibitionsandscreeningsandthewinnersrevealedandhonouredatfiveawardsceremonies.Delegatescancelebrate,networkandenjoythetwobeachgalaswhichmarktheopeningandclosingoftheFestival.

在创意节上所有参赛作品都将被陈列,在五个颁奖典礼上入围和获奖的作品,将被展示、展览和放映,给予特殊表彰和奖励。参会代表们可以庆祝,畅享网络,欢度在沙滩上举办的代表创意节开始和结束的两个晚会。

2

2015年几个创新的地方

玻璃狮:积极改变的狮子

GlassLion:TheLionforChange

Thisaward,launchedwiththesupportofLeanin.Org,recognisesworkthatbreaksthroughgenderbiasandshattersstereotypicalportrayalsofmenandwomen.Entriescanbeforanyproductorserviceanddesignedforanymedium,butwillinsomewayrepresentashifttowardsmorepositive,progressiveandgender-awarecommunication.Initslaunchyearthecategoryhasreceived166entries.

狮子创新节

LionsInnovationFestival

ThisnewtwodayFestivalwillexploredataandtechnologyascatalystsforcreativity.LionsInnovationhasitsowncarefullycuratedcontentprogrammewithsessionstakingplaceontheDiscoveryStage,InspirationStageandExperienceStage.AdedicatedStart-upAcademywillseetenstart-upstakeplaceinamentoringprogrammewhileFoundry50willseefiftyspeciallyselectedstart-upsspeed-datewithbrandandagency

leaders,thenpitchonademonstrationplatform.Alongisdethis,twojurieswilljudgethebestinInnovationandCreativeDataLions,withthewinnersbeinghonouredattheLionsInnovationAwardsCeremonyonFriday26June.

LionsInnovationtakesplaceacross2526JuneintheLerinsHallinthePalaisdesFestivalsandallCannesLionsdelegateshaveaccesstotheFestivalinitslaunchyear.

戛纳海滩:对所有人开放,有多处WIFI覆盖

CannesLionsBeach

OpentoallCannesLionsdelegates,thenewCannesLionsBeach-oppositethefamousCarltonhotel-isanareatonetwork,takeabreakandenjoyexclusivetalksthroughouttheday.AfullprogrammecanbefoundonlineorintheCannesLionsapp.

创意大师班,大师当面传“真经”

MastersofCreativity

AnewCannesLionstrainingprogramme,MastersofCreativitywillhelptalentworkinginthecreativecommunicationsindustrymakethetransitionintoseniormanagement.Offeringafive-dayprofessionalqualification,theprogrammewillbeledbyeightworld-class‘masters’andtakesplacefrom22-26JuneinCannes.

CreativeEffectivenessAdvisoryScheme

Thisschemeofferedentrantsintothe2015CreativeEffectivenessLionsaconsultationwithsenior,multiaward-winningindustrythought-leaders,strategistsandanalyststohelpthemcrafttheirsubmissions.160entrieswerereceivedintothecategorythisyear,anincreaseof80on2014.

更加公开透明,反馈更及时。咨询获奖理由、程序更方便

TheWork

ThisyearforthefirsttimedelegatescantakeaguidedtourofTheWork–discussingemergingthemesandtrendsandhearingfeedbackdirectfromtheJuryroom.TherewillbemoreofficialopportunitiestomeetwithboththeJuryandthewinners,sodelegatescanaskquestionsaboutwhatreallyhappensintheJuryroom,andwhythewinningworkwasdeemedworthyofaLion.

Exhibitions,screeningsandinteractivekiosksareallavailableonlevel-1ofthePalais.

编辑:秦先普

编辑:广告色剂 本文来源:广告界最大的那件事,马上就开始了-中国广告

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